The Nigeria Premier Football League (NPFL) has announced a $7.5 million title sponsorship deal with EuroMatch, a gambling company.
The three-year deal was announced on Wednesday, and the Nigeria top-flight football division will be renamed “EuroMatch NPFL” for the duration of the contract.
According to Gbenga Elegbeleye, NPFL chairman, the gambling company will invest $2.5 million annually in the league, and 60% of the funds will go to the 20 clubs to improve players’ welfare.
Globacom, the telecom company, was the NPFL’s previous title sponsor, and the deal ended in 2016. During the partnership, the league was known as the Globacom Premier League.
For over 10 years, the NPFL has struggled to get a conventional title sponsor.
EuroMatch is a Polish company focused on the gaming industry. According to its website, EuroMatch has licensed gaming operations in Nigeria, Kenya and Mexico, with permits in four more markets in the application stage.
Earlier in August, the NPFL had announced a partnership with Murphy Ben International (MBI), a digital content creation firm, to provide free YouTube streaming of matches to fans.
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In June, the National Sports Commission (NSC) revealed that champions of the new NPFL season will receive a minimum prize money of N1 billion — up from the previous N200 million.
The NSC also introduced a salary cap of N2 million for NPFL players.
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